Presenting the Serta iComfort TempTouch mattress. A hi-tech memory foam mattress with revolutionary cooling technology. This mattress helps you sleep in cool comfort to ensure the best sleep possible. I know you think foam is hot- but it's not. I know you think foam will sink, but it won't. I know you are arguing with me, saying, but you don't know my husband and his love for donuts- but I promise it does not sink. It is an amazing mattress. Cool, comfortable, supportive, plush, firm....it is magic how it is all these things in one. Come try it today.